Audience Feedback // Final Draft

Audience Feedback (Watch Here)

After we completed our final draft we decided to get some feedback from the band in the performance scenes to see how they liked it and what they thought was good about the video. Also I think they just wanted to see what they looked like as well...

iTunes Advertising

As one of the main ways we consume music now-a-days is downloading I decided to create an advert for my album on iTunes. First of all I imported the image of my album over the main advert of the iTunes Store which is first thing you would see if you were to be downloading songs on there. I included the text of "Includes The Single Black Cloud" which is a key feature to album advertising an online service such as iTunes as you only have a limited amount of space to say what the product includes. 

I also included the album cover in the "Featured Artists" section which is where the main downloads are shown which would mean it's been a hit that week and would allow more people to see said album. I imported the album artwork over another album, got rid of the original text and put my band name and album title underneath using the most alike text than the others on iTunes which was Myriad Pro.

Finally I showed the album in my iTunes where it would be after someone downloaded it. All I did for this was change the album artwork of an existing album that was in my iTunes and changed the artist and album name which shows an overall professional feel to the album advertisement and eventually ending in a product you can listen to much like a real album. 

Audience Feedback - Questionnaire

We printed out 10 questionnaires to give to people, who have watched our video, to fill out so we can learn what the audience likes and dislikes about our first draft.

Feedback from joebryant206

Shots from 29/3/14

This shooting schedule was different in terms of structure. We decided to get all of the solo shots of myself out of the way at the beginning rather than going through the shots in chronological order. We also replaced Niall Foot to play a different role as we needed to shoot the shot of the couple within the narrative with the help of Amelia Rothwell. Niall's original role will be replaced by Stacy Peacham between the 3rd and the 4th; within this time re-shooting with Kiera Jowett will take place as we are not satisfied by the shots that she is in.

In terms of these shots, I feel like these are an improvement.The weather does not really represent the mood of the song but this can be made darker within the editing process. The sun also created shadows on the pavement which can be seen in some shots. To avoid this we will try to crop them out within the editing process.

Digipak Poster

I decided to put my digipak poster in a magazine, on a bus stop and on a festival poster at the site itself which are three common places to find music albums advertised. Because my genre of music is rock you would therefore fins the advert in a magazine such as Kerrang or NME as therefore the right type of audience will see the advert as the readers of these two magazines are into this type of music. There would be no point putting this type of genre of music advert in a magazine such as Smash Hits as that is a pop music magazine and is not the audience I would want to target with this advert.

As for bus stops this is where a lot of adverts in general are placed, whether it be music, films or art in general. In London they use the London Underground as a way to advertise albums as that is one of the main forms of transport down there. However we aren't in London and that is the only city in England with an underground system so the for the rest of the country my poster would be on bus stops. This is a great type of advertising as a huge number of people travel on buses therefore a huge number of people will see my advert. Furthermore it will be a lot of people who may have never of heard of the band before. A great number of people might not go on to listen to the album but then a lot might then listen to it and then buy it as we dealing with the general public and not just a specific group of people. Therefore reaching out to a greater audience than at first.

The festival poster is a relatively new form of advertising, spread all around the site of a festival such as Reading and Leeds or Glastonbury there are posters all over the place of new albums, games and clothing lines. This is a great form of advertising for my genre of rock music as this type of music is what plays at these festivals therefore punters at these festivals will see the album by this type of band and want to check it out. That is of course if they aren't extremely drunk which we all know they probably will be.

Digipak Influence

You Me At Six - Sinners Never SleepThis particular digipak gave me a lot of influence on how I should lay out my own CD design. This album has a recurring theme throughout the design which also linked to the bands videos and promo shots which consisted of the band being arrested and held captive with the fingerprints and mugshots which appear in the video for 'Loverboy' On the inside cover of the digipak there are two photos of the band from different photo-shoots. I feel like this is a common feature of album products to have at least one image of the band in there somewhere. Therefore I used one photo of the band featured in my music video to create a verisimilitude effect between both my music video and digipak. Obviously there is a tracklist on the back of the product which is a key feature of albums and again is something I have used on my own product. On my product I didn't put an actual disc were the CD would be this is because lots of CD cases now have a sleeve where the CD is in much like on a LP. On this You Me At Six album this is a feature they have used and is why I decided to use it. 

Music Video First Draft

As a first draft I think our music video is looking really good. The performance shots look a lot better than our test shots as we shot it in a different room at the rehearsal studios which is a lot bigger than the other room and had much better lighting which helped with the shots and made them look better. Also the narrative is looking good with some good shots and a good storyline. However I feel like some shots could be made better and the storyline can be made stronger as an audience member may not understand what's going on so we may have to rethink some ideas but as a first draft it's defiantly a good place to start and we have some really good stuff to build on.

Some specific shots I would change would be at 0:19 in this shot it is a pan from right to left. However it is quite a slow pan and seems to slow the action of the video down as it doesn't keep to the fast pace of the song. However I think it can work as it is getting across the theme of  isolation as it is a point of view shot from the protagonist. From 0:58 - 1:19 it is all performance shots without any narrative this is because we couldn't shoot part of our narrative due to the weather so we had to fill these shots with other things we had which ended up being all performance shots. So we shall re shoot this part of the video to make sure the storyline of the narrative is much stronger and the overall video isn't dominated by the performance shots and will then run side by side.

Shots at 2:41, 2:49 and 2:50 which are all of the antagonist would need to be re shot. They are all still shots which don't work with the shots around them as the other shots are the protagonist walking towards her so there is plenty of movement in the shot. However when we cut to the shots of the antagonists they are still long and mid shots which completely stops the action dead and really slow the video down so we'll re shoot that with some kin of movement whether it be her walking or the camera moving to her.