Music Avert Planning

Having looked at several music adverts in magazines or just online I have found several key conventions. The album artwork should be the main image as that is what you're advertising and the artwork must stand out as that is what's going to draw the audience to look at it. Some adverts have small quotes which are reviews such as "Most anticipated album of the year" which mine will have on it. This can entice someone who is looking at the advert who might not usually be interested in the band  to go and listen to the album as there must be some big hype behind the band and they might want to see what it's all about. Obviously you should have the band name and release date on there as if you didn't there would be no point in advertising the album if no one knows any information about it.

An interesting feature I have put on my poster is a QR Code which allows you to scan the code with your phone and it will take you straight to a website to buy or listen to the album which is a relatively new feature but one that shows the postmodern society that we live in. You don't even have to go out to buy the album or log onto your laptop to buy it, just scan a small code and then straight to a website on your phone to download it.

Also I have included what's included for example what formats you can purchase thing album on. At this moment in time downloads are dominating the music industry with us being in the 21st century that is pretty obvious why. The CD is a dying art as less people want a physical copy and with downloads you have the album straight away and you don't have to leave your house for any reason. However in recent years vinyl has made a big comeback with younger people getting interested in records more and more so bands have started to notice this movement and have started releasing their albums on vinyl. This way they are catering to all their fans' needs.

I have included the bands website as now in the postmodern society we live in people want to know where they can get updates and news from the band which is mainly with Web 2.0. I have played it safe and just gone with the website rather than putting their Twitter or Facebook on there as if people go straight to their website there will almost certainly be links to their other social network sites.