Digipak Poster

I decided to put my digipak poster in a magazine, on a bus stop and on a festival poster at the site itself which are three common places to find music albums advertised. Because my genre of music is rock you would therefore fins the advert in a magazine such as Kerrang or NME as therefore the right type of audience will see the advert as the readers of these two magazines are into this type of music. There would be no point putting this type of genre of music advert in a magazine such as Smash Hits as that is a pop music magazine and is not the audience I would want to target with this advert.

As for bus stops this is where a lot of adverts in general are placed, whether it be music, films or art in general. In London they use the London Underground as a way to advertise albums as that is one of the main forms of transport down there. However we aren't in London and that is the only city in England with an underground system so the for the rest of the country my poster would be on bus stops. This is a great type of advertising as a huge number of people travel on buses therefore a huge number of people will see my advert. Furthermore it will be a lot of people who may have never of heard of the band before. A great number of people might not go on to listen to the album but then a lot might then listen to it and then buy it as we dealing with the general public and not just a specific group of people. Therefore reaching out to a greater audience than at first.

The festival poster is a relatively new form of advertising, spread all around the site of a festival such as Reading and Leeds or Glastonbury there are posters all over the place of new albums, games and clothing lines. This is a great form of advertising for my genre of rock music as this type of music is what plays at these festivals therefore punters at these festivals will see the album by this type of band and want to check it out. That is of course if they aren't extremely drunk which we all know they probably will be.

Digipak Influence

You Me At Six - Sinners Never SleepThis particular digipak gave me a lot of influence on how I should lay out my own CD design. This album has a recurring theme throughout the design which also linked to the bands videos and promo shots which consisted of the band being arrested and held captive with the fingerprints and mugshots which appear in the video for 'Loverboy' On the inside cover of the digipak there are two photos of the band from different photo-shoots. I feel like this is a common feature of album products to have at least one image of the band in there somewhere. Therefore I used one photo of the band featured in my music video to create a verisimilitude effect between both my music video and digipak. Obviously there is a tracklist on the back of the product which is a key feature of albums and again is something I have used on my own product. On my product I didn't put an actual disc were the CD would be this is because lots of CD cases now have a sleeve where the CD is in much like on a LP. On this You Me At Six album this is a feature they have used and is why I decided to use it.