Textual Analysis

Kids In Glass Houses - Peace

Conventions Of Genre:
The band are playing in one of the narratives while there is a story line in the other which is typical of a modern music video. Therefore you would expect to see instruments and the band playing also the band are wearing stereotypical "cool" clothing with things like skinny jeans, leather jackets etc.

Use Of Cinematography:
There are a lot of close ups of the band and their instruments showing that you can be up close and personal to them in the video rather than been far away from them at their gigs. Also you get a lot of long shots which show the whole band playing which shows that each band member is equal rather than one member taking all the glory which some videos tend to do. When the band are playing there is never any low or high angle shots which shows that we are just the same as them, they're just normal lads like us.

Use of Editing:
There are a lot fast cuts in this video which shows the fast life that the people within the narrative may have but also the fast life that the band have at this moment in time with a new album coming out that they are getting ready to tour the world and not stopping for a break.

Audience:
The audience for this particular video would be mainly fans of the band Kids In Glass Houses or fans of Rock music aged anywhere between 13-50. They could be targeted at both boys and girls as both sex like this type of music. You could also say that any class could also like this music, working class or middle class even upper class can relate to it as they are talking about growing up and having a good time however I do think working class kids can relate to it more as in the video they are stealing from shops and hanging out at a caravan.

Ideology:
The ideology for this video is about being young and having a good time as they are hanging out as friends doing things that young kids do. However it also talks about love and relationships and how complicated they can be which is something the majority of young people can relate to and can put themselves in that scenario.

Representation:
You could link Tim O'Sullivan to the represent  this music as he says that all media texts tell stories about ourselves, not always our own personal stories but stories of us as a culture which everyone goes through relationships whether it be friends or girlfriends so we can therefore relate to it. You could also say that this video goes against Tessa Perkins' idea of stereotypes in that normally men are stereotypes as players in that they have more than one girl at a time but in this video it is the girl who is the 'player' as she has two lads chasing after her something which you wouldn't really expect.

The mise en scene of this video is full of musical instruments as there is a performance element throughout this video. So this like microphones, guitars, amps and drums are featured. This is typical of a rock video as you would expect to see a performance in the video which is something I will use in my video. With the narrative element of the video there are three main protagonists who are all wearing stereotypical 'cool' clothes as well as the band so things like leather jackets, denim jackets, skinny jeans, hats and caps and hoodies. I will take this kind of thing in mind when shooting my video and choosing my costumes for the actors in both the performance scene and narrative.

Also towards the end of the video in the narrative they are throwing old TV's's around and setting fire to them this could represent that the band are getting rid of their old image and in with the new sound. It also links back to the start of the video were there is some non dietetic sound of one of the protagonists flicking a lighter obviously linking to the fire at the end of the video. In terms of cinematography there is a lot of close ups of the band which gives you an up close and personal feel to them which may be something you might not get at one of their live gigs.Also you have some extreme long shots which capture all of the band to show the togetherness of them, they are all equal as they are all in the shot.There is a particular shot that goes from a long shot to a close up with a very fast cut which is pulling you in to the performance to give you that close and personal feel once again after been so far away from the action.

During the performance there is a lot of movement with the camera, this creates action and excitement rather than just been a camera on a tripod there is movement around the band and it makes it feel like a real performance. In the narrative there are a few depth of field shots which could mean that we have to look out for something hidden in the distance or in the background maybe. This could be to do with the band or music videos from the band in the future.

With editing there are a lot of fast cuts which edit to the pace of the song to keep up with the high tempo of the track. This makes it makes it better for the audience to watch as there is a lot of action throughout the video while a video with shots lasting along time is going to be boring, dull and not entertaining.

The song also cuts between both the narrative and the performance scenes which is typical of the rock music genre, there is equal time on both as the band obviously want to feature to promote them but they also want a good story line to go with it. As for sound there is some non diegetic sound at the start of the video where one of the main protagonists is flicking a lighter which links to the end of the video where the protagonists are setting fire to old TV's and junk. This then means that the video starts at the end and doesn't follow the linear form and is therefore breaking conventions however is therefore in a montage style of editing.