Textual Analysis

You Me At Six - No One Does It Better

Conventions Of Genre:
There is some performance with one of the narratives however not as much as you would expect from a rock video. The other narrative is groups of people, friends or maybe girlfriend and boyfriends hanging out both young and old showing how important relationships are.The band are wearing stereotypical "cool" clothing with things like skinny jeans, leather jackets, sun glasses etc.

Use Of Cinematography:
There are a lot of close up shots throughout the video of first of all the band and second with the extras in the video. This could represent an up close and personal atmosphere to the song or that the song is very personal to the band as it is clearly a love song being called "No One Does It Better." The close ups in the performance scenes could be showing an up close and personal aspect of the band which maybe you wouldn't see before especially at one of their live gigs. There are a lot of long shots which show the togetherness of both the band and the extras in the narrative. This shows how close the people within the video are and that the band want to be seen as a band and not individuals. The establishing shot however is a long shot at quite a high angle where you can see an American petrol station and the desert almost in the background with the band approaching in a car from the distance this could show that the band are coming for you when you least expect it and with this song you might not expect a chilled out love song from a band like You Me At Six. Also the last shot of the video is a long shot at a high angle showing the repetition of the video also meaning that we are now back where we started which could be the same for when you finish a relationship. You are back to the start of it all before you'd met that person. There is a depth of field shot that appears throughout the video of bars been in the foreground and the band or actors in the background. This represents that they are trapped, trapped by addiction in the narrative because it looks like a counselling meeting or the band may be trapped in this world of music which they can't get out of even for a little while.

Use of Editing:
There is a lot of montage editing all the way throughout this video which is what most music videos use, there are two narratives there however neither of them match up and are relative to each other. There is also cuts on the beat which shows there is first of all a rhythm to the song and a rhythm to the video in it's message one which we can all follow in that relationships are very important. There are some slow motion shots in the video which are slowing the pace of the song down or even reflecting the theme of love were sometimes you have to slow down and take a step back and think to yourself about the relationship you're in for better or for worse.

Audience:
The audience for this particular video would be mainly fans of the band You Me At Six or fans of Rock music aged anywhere between 13-50. They could be targeted at both boys and girls as both sex like this type of music.You could also say that any class could also like this music, working class or middle class even upper class can relate to it as they are talking about growing up, having a good time and talking about relationships which is something we can all relate to.

Ideology:
The ideology for this video is about being in relationships whether it be friends or girlfriend and boyfriend, this is shown by the different groups of friends hanging out together and having a laugh. The song also has very positive connotations as it is clearly a positive message, no one does it better than you, you're number one clearly talking about his girlfriend. But this positive atmosphere is reflected by the setting of the video it's bright and sunny rather than rain and dark for a song that was negative. Another theme of the song is emptiness. This is shown by the extreme long shots where all you can see is the vast landscape and a few people in the foreground. This could also be represented in the narrative were it looks like a counselling session for addiction which in itself could be another theme of the song. But the emptiness of the scene could be shown through the close ups of hugs and extreme close ups of hands and faces showing the emotion on the actors faces. They don't have much going on in their lives but come to this session to get something back in their lives. This could be something the band where feeling at the time.

Representation:
You could link Tim O'Sullivan to the represent  this music as he says that all media texts tell stories about ourselves, not always our own personal stories but stories of us as a culture which everyone goes through relationships whether it be friends or girlfriends so we can therefore relate to it. A lot of people can go through emptiness and relate to the video through that, they will also see the positive connotations of the video and think yeah I can get through this.