Textual Analysis

All Time Low - A Love Like War (Featuring Vic Fuentes)

Conventions Of Genre:
This video is mainly all performance based with some little none performance narrative going on but only very little. Because this is a mainly performance based video you would expect to see instruments such as drums, guitars, mics and obviously the band play. In this song though the featured artist is from another band and he is in the video something that you would expect to see but not always. The band are wearing stereotypical "cool" clothing with things like skinny jeans, leather jackets etc.

Use of Cinematography:
All the way throughout this video is tracking towards the right constantly going from one shot to another or one scene to another you could say. This is an interesting technique which isn't used very often especially by rock bands. This way you feel like you are following the action everywhere you going and then being shown whats going on in the next shot you can't wait for it to appear.

Use Of Editing:
There is a lot of montage editing all the way throughout this video which is what most music videos use, there are two narratives there, one being the performance element and the other is the band just hanging out in the cinema or theatre. Also with the camera constantly tracking to the right there is a lot of times were the shot fades to black as it's passing through to the next shot.

Audience:
The audience for this particular video would be mainly fans of the band All Time Low, fans of Rock music aged anywhere between 13-50 or even fans of Vic Fuentes who features on the songs band Pierce The Veil.  They could be targeted at both boys and girls as both sex like this type of music.

Ideology:
Because the video is mainly performance based it's hard to find what the ideology is but for me it would be to have a good time hanging out with your friends as that it is what they are doing in this video when they aren't performing and even when they are performing they have smiles on their faces so you know they're having a good time.

Representation:
You could link Tim O'Sullivan to the represent  this music as he says that all media texts tell stories about ourselves, not always our own personal stories but stories of us as a culture which everyone goes through friendships and how important they are so therefore we can relate to them.